Autograph.io
User Research, Usability and Needs Evaluation on an NFT Platform
Autograph brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences.
We conducted extensive research on the usability and needs evaluation of this platform. Our team delved deep into the intricacies of Autograph.io, exploring its user-friendly interface, seamless transaction process, and unique features.
During our research, we sought to understand how Autograph.io caters to the needs of both novice and experienced users. We carefully evaluated the platform's accessibility, ease of use, and security measures, ensuring that it provided a streamlined experience for all users.
Summary
As part of this research, we meticulously analyzed user behaviors, preferences, and pain points while navigating the platform. The key findings revolved around the need for a more intuitive user interface, simplified onboarding processes, and enhanced discoverability of NFT collections. To accommodate these insights, we initiated key recommendations, including revamping the platform's layout for a seamless user experience, streamlining the registration process, and improving search functionalities.
Research Methods
Interaction Maps, Interviews, Competitive Analysis, Surveys, Heuristic Evaluation, Usability Testing, User research
Tools
Figma, Miro
Timeline
Client based project, 4 months
Team
Product Leads, UX Lead, UX Designers, UX Researchers
Research Process
Interaction Map
Objectives
To improve NFT platforms for beginners, prioritize user-friendliness with clear navigation, intuitive design, and simplified language. Provide educational resources like tutorials and FAQs to empower users. Use features like filters, categories, and search to help users find NFTs of interest. Ensure compatibility with various wallets to accommodate different users. Prioritizing accessibility encourages newcomers to explore NFTs and fosters an inclusive community.
To serve experienced users better, an NFT platform should focus on advanced features and tools tailored to their specific needs. This includes a customizable marketplace with advanced search filters, sorting options, and detailed analytics. It should also offer robust portfolio management tools for tracking and analyzing NFT investments. Real-time data and historical records of transactions should be prioritized for authenticity and confidence. Lastly, a dedicated community forum or chat function can enhance knowledge-sharing and collaboration. By prioritizing these features, an NFT platform can foster a thriving community of knowledgeable enthusiasts.
Approach
We utilized data gathered from various comprehensive research methods to shape the subsequent significant discoveries and suggestions.
User Focused Findings and Recommendations
Design Focused Findings and Recommendations
Quotes from Interviews and User Testing
“Maybe people would pay more“attention if the filter icon was more visible”
“I chose low to high, but it’s not actually right”
“What is the meaning of [The different editions]?”
“I can’t view prices all at once”
“It says drop ended, that makes me feel defeated because I can’t get it”
“I wish there is a source that would break the concept of NFT into smaller fragments for better understanding”
Video Showcase
In this video, we delve into our persona and provide a comprehensive overview of our complete research methodology.
What I learned
Performing usability and needs evaluation on an NFT platform has provided invaluable insights and reflections. Engaging with users and understanding their needs has highlighted areas where the platform excels and where improvements are necessary.
Through observation and feedback, we've gained a deeper understanding of the pain points users experience when navigating the platform and interacting with NFTs. These evaluations have allowed us to identify usability issues, such as confusing navigation menus or unintuitive user flows.
Additionally, we've gained insights into what users truly value in an NFT platform like transparent transaction processes, and robust security measures. By reflecting on these evaluations, we were able to refine the platform's usability, enhance user satisfaction, and ensure it meets the evolving needs and expectations of NFT enthusiasts.